Digital signage systems are extremely versatile ways of sharing dynamic content to attract the attention of and inform customers. Digital signage can be used to provide information, extend the reach of advertising and your brand, offer wayfinding help, and much more. Signs can be interactive, which further immerses your target audiences into your messaging.

Electronic signs—another name for digital signage systems—can be extremely effective, drawing the attention of people and keeping them engaged with the dynamic content being shared. With the quality products and services that we offer, these signs are easy to install, connect, customize and manage. We also offer content and graphic design services to take that burden off of your busy marketing teams.

We offer a full range of graphic and content creation services for your digital signage displays. Our talented team will bring your vision to life!

Literally speaking, “Pro AV” stands for “professional audio visual.” As far as what professional audio visual means, it’s any audio and/or visual system that’s created for commercial use. Components of AV solutions can include digital signage, video conferencing, speakers, recording equipment, and types of building automation among other possibilities.

This is the commercial industry that designs, manufactures, sells, installs, maintains, and otherwise creates, provides, and services audio visual solutions to businesses. This includes the types of items mentioned in “What does Pro AV stand for?” Audio visual systems are found in most verticals today, including education, hospitality, healthcare, real estate, banking, government agencies, and more. AV solutions also power media—such as radio, televisions, motion pictures, and live theater—as well as providing the equipment needed for meetings, presentations, conferences, and so forth. When people connect digitally for work meetings, as another example, they’re using audio visual solutions to make that happen.

According to market research firm IMARC Group, the global market for Pro AV solutions reached US$ 2.8 billion in 2022; the firm expects the market, in 2028, to reach US$ 3.6 billion. This is a compound annual growth rate (CAGR) of 4.34 percent from 2023-2028.

Digital signage—one of the types of audio visual solutions—comes with plenty of benefits. First, they are a highly effective way of attracting attention as you strategically place them in trafficked areas. Pro AV solutions like electronic signage allow you to show your messages frequently to your target audiences and rotate or change them as desired.

Plenty of surveys have shown how digital signage grabs the attention of people, engaging them with your brand and messaging. These electronic signs are ideally suited to impart information to people across learning styles as well. Visual learners will appreciate the images, videos, logos, and so forth while auditory learners will especially retain information imparted through sound. Kinesthetic-focused people will do particularly well with interactive Pro AV solutions as they touch and interact with the technologies. People who learn by reading and writing can seamlessly read the information provided on the audio visual solutions and write down what they’d like as an extra way to remember the specifics.

Audio visual systems are perfect for wayfinding in hotels, motels, and resorts as well as healthcare facilities, schools, and much more. They can be used to project restaurant and bar menus, sharing dishes available, their prices, ingredients and their sources, nutritional information, and more. You can rotate the signs by season, by day, or by the time of day—easily adding new dishes or removing ones you no longer offer or that have been sold out.

As just another example, sports stadiums use audio visual systems to share team rosters and scores. For football, you can see downs and time left on the clock while, in baseball, you can keep track of innings, balls and strikes, and so forth.

Possibilities are endless!