LG UJ660H Series Pro:Centric® Smart 4K UHD Hospitality TV

Available in 43″, 50″, 55″, 65″, 75″

Key Features

• 4K UHD Resolution (3,840 x 2,160) – Four times the pixel accuracy of Full HD with 4K Super Upscaling and HDR10 Pro for enhanced brightness, clarity, and contrast.
• Pro:Centric® Hub – A single-portal home screen where guests can browse and download entertainment, gaming, news, and information apps — just like at home.
• Built-In Streaming Apps – Netflix, YouTube™, and more, plus the LG Gaming Portal for a versatile in-room entertainment hub.*Streaming services may require paid memberships.
• Apple AirPlay® & Google Cast™ – Secure QR-code pairing with persisted connection for the length of the stay and automatic data erasure at checkout.
• LG Shield Security – Five-tiered webOS protection spanning server, application, OS, system, and hardware layers.
• Pro:Centric® Cloud – Remote TV management, customizable design templates, analytics dashboards, and a Mobile Application Creator for guest concierge services.
• webOS Smart Platform – Fast, intuitive navigation built for hospitality environments. 

Bring stunning picture quality and next-generation smart functionality to every guest room with the LG UJ660H 4K UHD Hotel TV, a dependable choice for modern hospitality television systems. With 3,840 x 2,160 resolution — four times the pixel accuracy of Full HD — plus 4K Super Upscaling and HDR10 Pro, the UJ660H delivers lifelike color, sharper contrast, and elevated brightness that make in-room entertainment look its absolute best.

At the heart of the UJ660H is the Pro:Centric® Hub, a single-portal home screen that mirrors the familiar consumer TV experience. Guests can explore and download apps across entertainment, streaming, gaming, education, and news — including Netflix and the LG Gaming Portal — transforming the in-room TV into a complete entertainment hub without added hardware or privacy concerns.

Convenient Apple AirPlay® and Google Cast™ integration lets guests securely stream shows, movies, photos, and more from their iPhone®, iPad®, or Android™ device using a simple on-screen QR code. Persisted pairing keeps devices connected for the duration of the stay, and personal data is automatically erased at checkout for complete peace of mind.

For hoteliers, Pro:Centric® Cloud simplifies fleet-wide TV management with customizable design templates, centralized content control, data analytics dashboards, and a Mobile Application Creator that brings concierge services straight to guests’ mobile devices. Backed by LG Shield’s five-layer security architecture, the UJ660H helps hotels, resorts, and lodging properties elevate guest satisfaction while keeping networks and guest data protected.