Digital signage is a rapidly growing industry that is transforming the way businesses communicate with their customers. In recent years, we have seen a number of trends emerge in the world of digital signage, and it is likely that we will see even more exciting developments in the coming year.
One trend that is expected to continue in 2023 is the use of artificial intelligence (AI) and machine learning in digital signage. By using these technologies, businesses can personalize their digital signage content based on the specific needs and preferences of their customers. For example, a retail store could use AI to recommend products to customers based on their past purchases or browsing history.
Wayfinding and Navigation
Another trend that we are likely to see in 2023 is the use of digital signage for wayfinding and navigation. With the increasing popularity of smart cities, businesses are turning to digital signage to help guide visitors and customers to their desired destinations. This can be especially useful in large or complex environments, such as airports or shopping malls.
Interactive Digital Signage
Another trend that is likely to gain traction in 2023 is the use of interactive digital signage. This type of signage allows customers to interact with the display in a variety of ways, such as by touching the screen or using their smartphone to access additional information. This can be a great way for businesses to engage with their customers and provide a more immersive and personalized experience.
Finally, we are likely to see an increased focus on sustainability in the world of digital signage in 2023. Many businesses are looking for ways to reduce their environmental impact, and digital signage can play a role in this by reducing the need for paper-based signage. In addition, some digital signage displays are now being powered by renewable energy sources, such as solar panels, which can further reduce their environmental footprint.
MDM Commercial: Your One Stop Pro AV Integrator
Our expert team can help you to create a signage plan and, as desired, oversee your project from start to finish. We offer a wide range of products, leveraging our big buying power to get you the best prices possible. Plus, if you don’t see what you need, reach out. MDM Commercial has deep industry connections and we’re always expanding our product line.
We can provide complete setup and installation services, getting your signage up and operating quickly. If you need to upgrade, we can handle that without the hassle. Plus, our experienced technical support team can answer all your questions and address your needs.
If your marketing team needs digital signage, graphic design, and content creation services, just let us know. We can create branded messaging that brings your vision to life, collaborating with your team without adding work for you.
MDM provides comprehensive installation services and we handle upgrades without the hassle. In short, we’ll use our decades of experience to provide top shelf service. To get started, please contact us online or call 800-359-6741.
Overall, it is clear that the world of digital signage is constantly evolving and that we can expect to see many exciting trends and developments in the coming year. Whether it is the use of interactive displays, the adoption of AI and machine learning, or a focus on sustainability, it is clear that digital signage will continue to play a vital role in the way businesses communicate with their customers in the future.