Chase Natoli Elevated to EVP of Technical Sales










May 6, 2022

MDM Commercial CEO Steve Austin has announced the recent promotion of Chase Natoli to Executive Vice President of Technical Sales for MDM Commercial and LG Fulfillment.

“Chase has been a tremendous presence in helping our company’s full service technical expertise evolve,” Austin said. “I am proud of the leadership he has shown at MDM, and I look forward to seeing Chase push that very important part of our business to new heights.”

Natoli, who has led MDM’s technical sales efforts since 2016, is one of the foremost experts in his field, will oversee a robust, new Technical Sales division offering comprehensive Pro AV solutions spanning system integration, digital signage, DVLED technology, digital wayfinding, state-of-the-art conference room technology, and more. His Technical Sales team includes respected, knowledgeable industry veterans capable of providing a unique, consultative experience.

“Now more than ever, guests expect an interactive, sophisticated digital experience—whether the setting is in a hotel, hospital, stadium, or office building,” Natoli said. “Our team’s knowledge and holistic process in bringing your vision to life is unmatched. When you work with MDM Commercial and LG Fulfillment, we give you ‘one hand to shake’ for all of your guest and patient experience technology needs.”

Prior to his current position, Natoli started at MDM as a senior PM/sales engineer in 2015 and was then elevated to Director of Technical Sales in 2016. He has put MDM on the map as a premier system integrator and digital signage solutions provider. Natoli has spearheaded a multitude of major Pro AV installations at well-known hospitality and healthcare facilities. Before joining MDM, Natoli held multiple sales and marketing leadership positions at technology firms.

Natoli added, “I want to thank our CEO, Steve Austin, for this opportunity. It is such an exciting time to be part of our company, and I look forward to ensuring this division is top of mind as the go-to guest experience transformation leader.”



Renowned Clinical Expert Linda F. Robinson, MSN, BSN, RN Joins MDM Healthcare Team


PONTE VEDRA BEACH, Fla. – MDM Healthcare President Andrew Thompson has announced the addition of decorated clinical expert and healthcare workplace safety advocate Linda F. Robinson, MSN, BSN, RN as Vice President of Clinical Excellence.

Robinson is an accomplished national speaker and published author with over 34 years of nursing experience in patient- and family-centered care, patient engagement technology, emergency medicine, critical care, forensic nursing and healthcare legislation. In her role with MDM Healthcare, she plans to continue her steadfast dedication to transforming healthcare through MDM’s patient engagement technology, Journey PX. Her focus is to champion patients and families by empowering clinicians and providers to deliver exemplary patient experiences and outcomes that matter in this ever-changing healthcare landscape.

“Linda brings an incredible wealth of knowledge on how to transform not only the patient experience, but also the clinical staff experience,” Thompson said. “She is a very important addition to the MDM Healthcare team as we strive to deliver the best patient engagement solutions possible for our customers.”

Linda has been recognized as Magnet Nurse of the Year for Structural Empowerment by the ANCC Magnet Commission, the recipient of the Healthcare Hero Award by the Greater Cincinnati Business Courier Journal, awarded Outstanding Contribution to Emergency Nursing by the Greater Cincinnati Emergency Nurses Association and spearheaded the passing of multiple landmark bills on the protection against violence in the workplace for Kentucky health care workers. She received ANCC Magnet Exemplar SE11 for being a Clinical Nurse supporting organizational strategic priorities for the initiative. In all, Robinson has been intricately involved with five successful ANCC Magnet journeys.

As a transformative nursing leader at St. Elizabeth Healthcare for more than three decades, Robinson was instrumental to the ground-breaking research, development, implementation and sustainment of Partners in Care. The program innovatively incorporated patient engagement technology and led to a system-wide cultural shift towards a more patient- and family-centered care model. With patient experience targets met, she proved that patient engagement technology can play a vital role in patient- and family-centered care. The program received an ANCC Magnet Exemplar EP4a.

She has also consulted with hospitals across the country with a focus on innovatively incorporating patient engagement technology within their patient and family centered care culture. With a focus on embedding technology into existing clinical workflows thus developing LEAN workflows that drive system utilization and nursing best practices that strategically impact patient experience, quality, safety and nurse satisfaction. She has dedicated her life and career to transforming the healthcare industry.

“I want to help healthcare professionals innovatively engage, educate, and empower patients and families in their care,” Robinson said. “At the same time, I want to give clinicians the tools they need to streamline and lean down bedside clinical workflows. Transforming care delivery in this ever-changing healthcare landscape is essential. I am dedicated to being part of the solution!”

About MDM Healthcare
MDM Healthcare, a division of MDM Commercial Enterprises, Inc., was founded in 1990 and is headquartered in Ponte Vedra Beach, Fla. With more than 3,500 healthcare clients, MDM Healthcare is a leader in healthcare technology solutions including healthcare-grade televisions, patient experience software (Journey PX), digital signage, ancillary products, HVAC, content management, systems integration and more. MDM Healthcare offers installation and fast shipping from its 100,000 square foot warehouse in the Dallas, Texas metro area in addition to best-in-class customer service.

MDM Commercial Partners With Premier Digital Artwork Integrator, Blackdove

PONTE VEDRA BEACH, Fla. (February 23, 2021) –
MDM Commercial has announced a new partnership with premier video artwork company Blackdove Video Art. Blackdove’s large selection of digital art will immediately enhance the experiences of visitors in common areas in hotels, healthcare facilities and throughout offices.

MDM and Blackdove together are delivering world-class, dynamic video art curated from top artists from around the world on LG Electronics’ state-of-the-art digital displays. Blackdove’s Digital Canvas technology provides hospitals and hotels with a solution that will instantly convert their existing and new digital displays to an art experience.

The Digital Canvas can store video art locally and via Blackdove’s mobile app, clients can easily and quickly change the video art playing on their screens. Multiple display sizes are available, can be installed either horizontally or in portrait orientation and users can choose from thousands of pieces of video art in the Blackdove Collector Subscription to best engage their clients and visitors.

“We are excited to team up with Blackdove to help transform lobbies, waiting rooms and social areas with eye-catching, first-class video art,” said Steve Austin, MDM Commercial CEO. “This is a must-have to enhance the guest experience.”

“Working so closely with MDM and LG allows for quick and successful delivery of Blackdove video art experiences to a very broad group of hotels and healthcare facilities,” said Blackdove President Dan Mikesell.  “The broad catalog of Blackdove subscription and marketplace video art allows clients to discover and enjoy video art in line with corporate brand visions to enhance visitor experiences.”

For more information on this innovative solution, call (800) 359-6741 or email

About MDM Commercial
MDM Commercial Enterprises, Inc., was founded in 1990 and is headquartered in Ponte Vedra Beach, Fla. For more than 30 years, MDM has been a leader in hospitality and healthcare technology solutions including commercial-grade televisions, systems integration, digital signage, ancillary products, HVAC, content management, and more. MDM Commercial offers installation and fast shipping from its 100,000 square foot warehouse in the Dallas, Texas metro area in addition to best-in-class customer service.

About Blackdove
Blackdove was founded with the mission to provide the very best experience in digital moving image artwork  that the world had to offer. Digital art as a medium offers artists the creative flexibility to explore new ideas with technology and software code that has never before been available. As the art itself has shifted to a digital format, so have  platform and display technologies evolved to meet the needs of clients seeking to explore and install works in their commercial and hospitality spaces. We welcome you to Blackdove, a place where digital art thrives.

Chris Miller Promoted to MDM Healthcare Vice President, Patient Experience Solutions

PONTE VEDRA BEACH, Fla. (January 8, 2021) – MDM Healthcare President Andrew Thompson has announced the promotion of Chris Miller to vice president, patient experience solutions.

Since joining the company in October 2019 to oversee sales of Journey PX, MDM Healthcare’s patient experience software platform, Miller has played a key role in the day-to-day management of Journey PX’s client operations, as well as new client growth. In concert with the software development team, Miller has continued to push new product innovations based on emerging patient needs.

“Chris has been an important addition to the MDM Healthcare team,” Thompson said. “His ability to connect with clients and understand their needs is second-to-none. He is taking Journey PX to new heights, and I am excited to see how his efforts will shape the future of the healthcare division.”

“I want to thank Andrew Thompson and [MDM Commercial CEO] Steve Austin for their confidence in me,” Miller said. “I am honored to work at such a wonderful company with talented people and lead the growth of one of healthcare technology’s rising stars, Journey PX. Our platform by far offers the best user experience for both patients and care teams, not to mention the best value on the market. It truly is a game-changer, no matter how large or small the healthcare facility.”

Before joining MDM Healthcare, Miller developed a strong reputation as an expert with healthcare solutions for more than 10 years. Before focusing on patient engagement, he also gained experience in healthcare emergency and disaster preparedness solutions. Miller lives in Sarasota, Fla., with his wife and three children.

Andrew Thompson Named MDM Healthcare President

PONTE VEDRA BEACH, Fla. (January 5, 2021) – MDM Commercial CEO and owner Steve Austin has announced the promotion of Andrew Thompson to president of MDM Healthcare.

Since taking over the healthcare division as executive vice president in December 2019, Thompson has streamlined processes and positioned MDM Healthcare as a leader in innovative patient experience hardware and software solutions.

“Andrew has had a tremendous positive impact on the performance of our healthcare division,” Austin said. “His expert industry knowledge and reputation as a trusted technology advisor to customers will push the division and company to new heights.”

“I want to thank Steve Austin for this opportunity,” Thompson said. “MDM Healthcare is at the forefront of providing cutting-edge technology solutions to improve the patient experience. I look forward to working with our very talented team as we continue to achieve great things for our customers in 2021 and beyond.”

Prior to taking the reins of the healthcare division, Thompson served as a regional vice president of healthcare in the Mid-Atlantic territory for 13 years. He holds a bachelor of science in business administration from the State University of New York at Oswego and resides in Philadelphia with his wife and three children.

Fully Operational and Standing By for You

March 23, 2020

To our Customers and Partners,

Each and every day, we serve as one trusted source to service the needs of the healthcare and hospitality communities. Now more than ever, we are here for you.

If you have an account with us with Net 30 payment terms, we will be offering Net 60, effective immediately. In addition, we have launched quick and easy financing options and accept all major credit cards.

Though you may be hearing of supply chain interruptions, we do have select LG hospitality and healthcare models, as well as PTACs and other ancillary products, available in our fully operational, centrally located warehouse ready to ship immediately.

We remain open for business and are stringently following precautionary measures in accordance with CDC and local health authority guidelines to keep our staff and customers safe.

Though these may be uncertain times, you can be sure our team is standing by to assist you immediately.


Steve Austin

Patient Education and Technology

Article provided by Heather Boyle-Townsend, Vice President of Patient Engagement at MDM Healthcare

Linkedin Post  |  February 13th, 2018

I remember 25 years ago, listening to a speaker discuss the “new and exciting” world of technology to educate patients. I was a skeptic, thinking the approach was impersonal. Honestly, I thought it would ruin the patient experience.

However, this former doubter can tell you firsthand how well executed technology-driven patient education is an effective and efficient way to deliver consistent and accurate patient education.

It is important to note that success rates (completion rates and satisfaction) are higher when all three users are involved – patients, loved ones, and nurses/educators. I have found that multiple ways to access the education also increases success – in-room patient televisions as well as the patient’s personal smartphone or tablet. This allows them to interact with the education and information at the best time for them throughout the continuum of care.

That said, what I feel adamant about is integrating technology seamlessly into a nurse’s day. I am now witnessing nurses being required to assign education to only a tablet, deliver that cleaned tablet to the patient, show them how to sign on and access the education, then remember to retrieve the tablet, clean it, charge it and start all over…I think by doing it “this way”, we are setting patient education up to fail. I’m exhausted just thinking about doing all of that! Giving nurses many more things to do is not the direction we should be taking with technology.

Yes, to using technology to educate and engage patients and their loved ones, and no to asking the nurses to have to manage so many steps to make it happen.

What are your experiences with this technology and how do you see it growing moving forward? Do you have an example of how patient education succeeded and was easy to use for staff?

Press Release: MDM Commercial Receives Supplier Legacy Award from Premier Inc.

Peyton Manning and Lee Whittaker
Peyton Manning joins Lee Whittaker (right), President of MDM Healthcare, at the Premier Breakthroughs Conference awards ceremony. MDM received the Supplier Legacy Award from Premier Inc., a leading healthcare improvement company.

MDM Commercial Receives Supplier Legacy Award from Premier Inc.

Ponte Vedra Beach, FL, Jul 11, 2017 – MDM Commercial Enterprises Inc. announced today that it has received the Supplier Legacy Award from Premier Inc., a leading healthcare improvement company.

MDM was recognized for its long-standing support of Premier members through exceptional local customer service and engagement, value creation through clinical excellence, and commitment to lower costs.

“We are extremely proud to be selected for the Supplier Legacy Award for our work in the healthcare industry. This honor spotlights how MDM customers feel about our hard work for the past 26 years.,” said Lee Whittaker, President of Healthcare at MDM Commercial Enterprises Inc. “Our team strives every day to provide products and services that make healthcare facilities feel like a home away from home.”

(left to right) Michael J. Alkire, Chief Operating Officer of Premier Inc., Lee Whittaker, MDM President of Healthcare, and Susan DeVore, President and CEO of Premier Inc. celebrate as MDM was honored with the Supplier Legacy Award on June 29, 2017.
(left to right) Michael J. Alkire, Chief Operating Officer of Premier Inc., Lee Whittaker, MDM President of Healthcare, and Susan DeVore, President and CEO of Premier Inc. celebrate as MDM was honored with the Supplier Legacy Award on June 29, 2017.

MDM accepted the award at Premier’s 2017 Breakthroughs Conference and Exhibition on June 29.

“MDM has been supporting Premier members for years, offering valuable products and services that help to lower supply chain costs and improve operating efficiencies,” said Durral R. Gilbert, president of supply chain services, Premier. “They’ve also supported alliance members during periods of increased need at a local level. We’re honored to recognize them as a Legacy Award recipient.”

Legacy Award winners have tenure of more than three years as a Premier contracted supplier.

About Premier Inc.

Premier Inc. is a leading healthcare improvement company, uniting an alliance of approximately 3,750 U.S. hospitals and more than 130,000 other provider organizations. With integrated data and analytics, collaboratives, supply chain solutions, and advisory and other services, Premier enables better care and outcomes at a lower cost. Please visit Premier’s news and investor sites on

About MDM Commercial Enterprises, Inc.

MDM Commercial Enterprises, Inc. is the country’s largest dealer of LG commercial products, specializing in delivering cost-efficient electronic, appliance, and technology solutions to the healthcare and hospitality industries. MDM’s Healthcare Division is a complete solutions provider of patient-focused equipment and network services for hospitals and healthcare facilities of all sizes. For more than two decades, MDM has provided healthcare customers with industry-leading customer service, worry-free project management, and the latest products and technology available. In addition to a complete line of in-room equipment, MDM also provides patient-focused hospital TV and patient education and entertainment systems, audio/video content, RF distribution, and digital satellite systems. As one of the nation’s largest healthcare grade display distributors, MDM partners with the leaders in technology to provide advanced solutions, competitive prices, and unrivaled customer service.

MDM Healthcare Launches Journey Patient Experience Solution

Journey - Patient Education & Engagement Solution

Interactive Patient Experience Solution Features Two Different Delivery Options

Ponte Vedra Beach, FL – (September 29, 2014) – MDM Healthcare is very excited to introduce “Journey”, patient engagement solution! The Journey solution allows all eligible providers and hospitals to send the right patient education content to patients and families directly to their smart phones, tablets or to their email in real time! What is available to patients while in the hospital and clinic, is also available at home. MDM’s Journey Solution’s ease of installation, stability and very low cost makes it the best option for true patient education and engagement!
The on-demand solution is channel based solution that can be navigated through two ways; the telephone system or through the pillow speaker. Both can be done from the patient’s bedside. The channel based option leverages the hospital’s existing cable infrastructure, which allows for easy setup and integration. The system also offers one or more scheduled play channels that focus on relaxation, general health, nutrition, or wellness content provided by the hospital.

The enhanced network based solution is navigated through the pillow speaker. This system allows for two-way communication between the patient and staff. There are no usage limitations and the solution is 100% scalable. The content can be delivered via RF over coax or network cabling utilizing Z-Band technology. Also, Electronic Health Record (EHR) integration is available with this Journey option.

Both solutions allow for staff to assign videos to a patient’s room and monitor usage at the patient level. The content is accessible in the hospitals, clinics or even in their homes. The solution provides hospitals with a means of delivering education, relaxation content and even entertainment options to the patient. Contact Heather Townsend, Vice-President of Patient Engagement at or at (904) 716-6808 to learn more about Journey patient education and engagement solution by MDM Commercial.


Community Engagement Can Help Boost Your Hospital’s Bottom Line and Much More, Study Shows

Benefits of Community Engagement
Community engagement can significantly boost your hospital’s revenues, patient satisfaction scores and much more.

Want to boost your hospital or healthcare facility’s quality of care, satisfaction scores and revenue? Pick up the phone and get connected with your community, say researchers with the American Hospital Association. Recent studies show that engaging community players can significantly boost not only your hospital’s image, but many of its operations as well.

A recent study shows that community support and engagement can lends big help in multiple ways, including raising funds for new programs, services and expansion projects, and gaining support for tax measures and hospital-wide changes. But the benefits go beyond fundraising and friend-raising.

Study results showed fewer medication errors, patient satisfaction scores and fewer rehospitalizations, particularly among Medicare patients, in hospitals that deeply engaged community members. And each of those benefits helps to reduce costs and improve a hospital’s image. A better image of course leads to more patients choosing your hospital for treatment of their health issues.

Among the ways that many hospitals engage community members is creating focus groups to help make decisions on issues including staffing, development of new services and outreach projects, and steering committees to implement and direct such initiatives.

How does your hospital connect with and engage community members for the benefit of your patients? Post your thoughts on the MDM Healthcare Facebook Fan Page.