March means the start of the spring break season – one of the busiest for hotels nationwide, but particularly those in sunny, beachside locales. Are you ready for the onslaught of college students ready to have a great time and spend money in your hotel and local shops? MDM Lodging offers a few ideas for cashing in on this classic American tradition.
Take your message “where the boys (and girls) are”: The 1960 film, Where the Boys Are, is credited with making spring break a nationwide collegiate tradition. Four female friends drive to Fort Lauderdale in hopes of having some fun in the sun and perhaps enjoying a week-long fling with a cute boy. Take a cue and take your message where virtually every college age individual is hanging out these days – on social media sites. Post your spring break promotions and specials, along with some convincing reasons for spending the annual holiday at your hotel.
Look outside your front door: Connect with local restaurants, bars, night clubs and attractions that appeal to spring breakers and create co-promotions that benefit you both. Such guest perks might include discounts, free drinks or gift cards for your guests to enjoy.
Take advantage of your captive audience: Use your hotel guestroom TVs and digital signage to let guests know about specials at your on-site restaurants, local events, area attractions, etc. It’ll add to your guests’ spring break experience and help take some of the burden off your already busy hotel staff.
Play it safe: It’s an unfortunate fact that partying spring breakers can get out of hand. Make sure they and your other guests are safe by beefing up security. Post expectations of spring breakers to keep noise and late night shenanigans to a minimum and hire extra security for the March-April spring break season. You may even want to consider dedicating a particular floor or area for spring breakers. This will help minimize disturbances to other guests.
Don’t forget your littlest guests: Remember that not all spring breakers are college students. Many families with school-age children take advantage of the spring break holiday, too. Help them enjoy their stay by offering family-friendly parties or events onsite, specials at your hotel restaurants and cafes, or discount deals to local kid-friendly attractions.
From all of us here at MDM Lodging, have a safe, fun and profitable spring break season!
Among the biggest mistakes a hotelier can make in slow economy is to act like he’s in a slow economy. While competitors are pulling back, your best bet is to pull out all the stops when it comes to packaging and promotion. And that means renovating.
When times are tough, travelers are looking for the best value they can get. Think “under-promise, over-deliver.” Give them a look and feel that’s a notch higher than what they’re expecting and you can bet they’ll return and tell their friends.
So why is a down economy a great time for an upgrade?
Less loss of revenue: Upgrading or renovating during slow times when many rooms are empty already means you won’t be turning away business.
Negotiating power: During economic slowdowns, franchises and vendors likely are feeling the money squeeze, too. So, they’re more likely to negotiate the scope and costs of renovations and upgrades.
Maximizing your property’s value: Upgrading or renovating during an economic downturn will not just protect, but help maximize your property value. When the market rebounds (and it will) you’ll be set for a greater return on your investment.
Now, how should you invest? If it’s been a while since your last redecorating, new furniture and fixtures is a surefire way to immediately boost your property’s ambiance. Microwaves and refrigerators increasingly are in demand for not just higher-dollar suites, but lower-cost guest rooms as well. A major complaint of guests in rooms near ice machines is the constant humming and rumbling sound. Invest in a quieter, more customer-friendly model. And hotel-grade flat-screen TVs equipped with programming and gaming options add a sleek, modern feel.
Don’t wait for an economic rebound. Get ahead of the game now by calling MDM Lodging at 800-673-0929.
The New Year is fast upon us, and many hoteliers are looking forward to a successful 2013. MDM Lodging offers a few New Year’s resolution suggestions to help ensure a prosperous coming year.
Resolve to upgrade. MDM Lodging’s high-definition, flat-screen television sets are a huge step up in quality over older, boxier sets. They lend an upscale feel and offer many more programming and viewing options.
Resolve to comfort. New hotel furniture, fixtures and equipment can turn your inn into a true home away from home for wearied guests.
Resolve to inspire. Digital signage placed in hotel lobbies, hallways, guestrooms, and common areas like pools and onsite restaurants, spas and gift shops can help disseminate information and answer guests’ most commonly asked questions, and to suggest great ideas to help travelers better enjoy their stays. Use digital signs to let guests know about restaurant menu items and specials; swimming pool, spa and gift shop hours; and local tourist attractions and happenings.
Resolve to ease. MDM Lodging’s Digital signage doesn’t benefit your guests only. It also takes a huge burden off your employees, who would otherwise spend far too much time answering common guest questions. And as every entrepreneur knows, happy employees make for happier clients.
Today’s travelers are becoming increasingly savvy. They’re demanding higher quality and more comfortable stays. MDM Lodging can help you deliver what guests expect, boosting your competitiveness and your bottom line. Contact us today at 800-673-0929 or via our online email form.
From all of us here at MDM Lodging, have a happy and prosperous New Year!
At MDM Lodging, our specialty is helping those in the hospitality industry create environments that will assure positive customer experiences, repeat visits and referrals. We’ve compiled a list of the top 10 must-have features for a great guest room.
Air conditioning: Guests make an initial judgment about a hotel room even before they get past the doorstep and see the entire room. They know immediately how it the room feels with the first step inside. To make sure your rooms offer maximum comfort, MDM Lodging offers GE Zoneline air conditioners featuring user-friendly digital controls that allow guests to easily customize the feel of their rooms, and electronic temperature limiting to help you keep energy costs of unoccupied rooms down.
Great bathroom: After assessing a room’s AC, the first thing guests typically do is check out the bathroom. Make sure they see a clean, well-lit bathroom with adequate water pressure and high-quality fixtures and toiletries.
Comfortable beds & bedding: Once past the bathroom, guests will want to test out the beds Goldilocks-style. This is where they’ll spend the majority of their time while in their guestrooms, so don’t skimp. Invest in top-quality mattresses, sheets and pillows. Extra points for pull-out trundles or sleeper sofas that provide extra sleeping room for those traveling with children.
Good lighting: Don’t stop at the overhead lights. Provide bedside and desk lamps plus nightlights that are easily reachable and located in predictable spots. There’s nothing like stumping your toe on a piece of furniture or wall in a dark, unfamiliar room to sour a visit.
Desk: They aren’t just for business travelers anymore. Virtually everyone brings along a laptop computer on trips to easily stay connected with family, friends and business associates. A sturdy, roomy desk with a lamp and easily accessible electrical and Ethernet plugs is essential. Best bet – place outlets just above desk level on the walls, so guests won’t have to get on their hands and knees to plug in.
Internet connection: Speaking of plugging in, today’s increasingly web-connected travelers expect hotel rooms to have fast, dependable Internet access. You can bet you’ll get an earful from guests who have trouble connecting.
Luggage rack: Don’t force your guests to place their luggage on the bed. It takes up bed space, forces them to move luggage between the bed and floor, and saves your bed covers from getting snagged or dirtied.
Cozy chair: Guests won’t want to spend all their room time in the bed. Provide a comfortable chair for relaxing, reading, watching TV or waiting for a traveling companion to finish preparing for an outing.
Chest of drawers: This is particularly helpful for guests who will stay for more than several days. It allows them a convenient place to store items they’ll use frequently during their stay and creates an at-home feel.
Hotel-grade televisions: Old fashioned CRT TV’s won’t cut it anymore. Modern travelers expect high-quality flat-screen, LCD or plasma television sets in even the most budget-minded hotels.
To make sure your guestrooms provide ultimate comfort and convenience, contact MDM Lodging. We specialize in providing essential hospitality equipment customized to your hotel or inn’s needs and at affordable prices. Call toll-free 800-359-6741.
It’s proven that hotels and inns that have high-quality hotel-grade televisions and TV programming systems enjoy a higher level of customer satisfaction than those that don’t. But does your hospitality facility have enough – and are they properly placed?
To get the full benefit of hotel TV systems, you should have hotel-grade flat-screen TVs placed in three locations, each serving different functions:
Behind the counter: Programming on your behind-the-counter hotel TV should act as a welcome and quickly answer a few of the questions that customers otherwise likely will ask your clerks. Great options are information on taxi and limousine services, airport terminal shuttles and services, in-house restaurants and menus, nearby restaurants, popular tourist attractions and points of interest, local activities and retailers.
Lobby: The lobby is a great place to educate hotel guests about the city or region they’re visiting. Segments should be slightly longer than those presented on your behind-the-counter TVs, but still short enough to watch fully in the time that they’ll likely be waiting for a traveling partner to complete registration, a valet to bring their vehicle, a taxi to arrive or a concierge professional to bring their luggage or other requested item. Lobby TVs are particularly useful for wearied travelers traveling with young children in tow, so be sure to include a few features that will appeal to younger audiences. Great programming choices include short segments on local news and weather, health and lifestyle tips and human interest stories.
Poolside, in-house restaurant or other relaxing area: Hotel guests enjoy longer programs in areas where they’ll be spending extended amounts of time, such as the swimming pool, an on-site restaurant or balcony resting areas. Half-hour travel and lifestyle shows are favorites, as are episodes of popular network or cable TV shows.
Guestrooms: This should be an obvious one. But many hotels miss the point by providing lower quality, older television sets. High-quality, flat-screen TVs with crisp pictures and optimal sound should be the only option considered for guestrooms, where customers likely will settle into bed with a movie after a long, busy day traveling or sightseeing.
Whether a hotel chain with dozens of locations, or a small bed-and-breakfast inn, hotel grade TV systems can significantly boost customer satisfaction and assure they’ll not only come back on their next visit to town, but refer you to friends and business acquaintances, too. To make sure your systems are top-notch, contact MDM Lodging at 800-359-6741 or via our convenient online email form.
At MDM Commercial, we strive to be true partners as we provide the equipment and services you need to keep your healthcare or hospitality facility running smoothly. Founded in 1990, we have decades of experience developing solutions that suit your unique needs, no matter how large or small your facility may be. You can count on us for:
A large catalog of products at competitive prices
Prompt and efficient equipment installation and setup
Ongoing account management and system maintenance
Knowledgeable professionals offering unsurpassed customer service